On September 30, Shooting Illustrated – the official journal of the National Rifle Association (NRA) – disclosed the acquisition by Beretta Holding of 1,250,100 shares in Sturm, Ruger & Co., Inc., best known as Ruger Firearms, one of America's best known firearm manufacturers.

The purchase, worth approximately US$ 46,000,000, brings 7.735% of Ruger's common stock under the ownership of Beretta Holding, thus turning the Italian conglomerate into the second largest holder of Ruger common stock, topped only by the well-known investment management corporation BlackRock, and surpassing even the Vanguard Fiduciary Trust company.

According to a Schedule 13D filing by Beretta Holding with the Securities and Exchange Commission (SEC), dated back to September 15, Beretta is not currently seeking to take control of Ruger, but plans to open talks with management about potential business and strategic partnerships.

The election of Donald Trump as the 47th President of the United States and the Republican victory of an absolute majority in both branches of Congress, back in November 2024, all but dispelled any fear of potential restrictions to Second Amendment rights on a Federal level; as a result, gun sales in the US have been decreasing in the past year.

Despite this, the price of Ruger Firearms shares is currently up 23% compared to September 2024; news of Beretta's purchase of Ruger shares boosted the value of Ruger's common stock by 6.3%, bringing it to a 52-weeks high.