2016 sets the 140th Anniversary for Fiocchi Ammunition. And as the company timeline moves forward, the same happens to their product offer: Fiocchi ammunition for shooters and hunters, obviously.

The new 2016 catalog includes some interesting new things, at side of some restyling operations for other well consolidated products that have made Fiocchi Ammunition well appreciated in the US market. But after all, Fiocchi is able to face market challenges in a very positive and effective way, as their 140 years of activity prove.

The second speech instead is signed by Michael G. Sabbeth, a well known writer and lecturer specialized in ethics and moral reasoning, with great attention to children also, author of the book "The Good, The Bad & The Difference: How to Talk with Children About Values". But as well, an hunter and shooter.

What is intersting in the in-depth presentaion from Michael G. Sabbeth is the mix of historic and human facts on what the Fiocchi Ammunition company really is, with the considerations on the people (the family, the managers, the workers) that day by day have determined the company success.

So, Mr. Sabbeth personal experience in hunting and shooting, along with his knowledge about how to transfer values to chlidren, explain why he is more than graduated to introduce all of us to what the Fiocchi Ammunition company represents in terms of "values". Values that the Fiocchi family has shown to be able to transfer inside itself, then inside the company and towards the market, along 140 years of activity and four generations, with the 5th already approaching, to engage the next challenges.