Beretta W3bicons: enter the world of digital art
Beretta joins the digital art world with the "W3bicons" collection of digital art pieces created by Beretta's own AIaround the iconic design of the M92-FS/M9 pistol
W3bicons: Beretta enters the world of digital art
Beretta Press Release
Beretta announces the launch of their first-ever AI-generated art collection, a bold new chapter in the Company's journey that reaffirms our enduring dedication to innovation and design excellence.
For almost five centuries, Beretta has stood as a symbol of unparalleled craftsmanship, precision, and heritage. Today, in celebration of their 498th anniversary, Beretta embraces the future by fusing human genius with artificial intelligence.
“W3bicons” is the first digital art collection crafted at Beretta’s headquarters: a series of AI-generated and 3D modeled artworks, all inspired by the iconic Beretta M9/92FS. This collection of twenty unique pieces serves as an homage to those who aspire to explore new horizons through the lens of technology.
At the heart of the collection lies the legendary Beretta M9/92FS, a design icon recognized as one of the most enduring symbols of Italian excellence. Revered in action films and video games, the M9/92FS conquers the digital realm, its classic forms beautifully reimagined in a vibrant array of colors, textures, and materials.
The “W3bicons” double collection is a masterful play on contrasts, juxtaposing opposites to create an alluring tension.
The ten artworks in the Luxury collection, featuring pieces like "Golden Marble" and "Glow Porcelain", celebrate Beretta’s legacy of fearless experimentation with new technologies.
Meanwhile, the Pop collection, including standout pieces like "Graffiti Velvet" and "Oceanic Blaze", pays homage to the cult imagery of movies and pop culture where the M9/92FS has become a cinematic icon.
Acquiring one or more of the ten pieves from the W3bicons Luxury collection is not only a coveted opportunity for art and NFT collectors but also comes with an exclusive perk: an invitation to Beretta’s 500th anniversary celebration in 2026.
And for fans of pop culture, there’s more to discover: the W3bicons Pop collection features another ten pieces, at a more popular reach, offering a rare chance to own a piece of both history and cultural legacy.
Carlo Gussalli Beretta, 16th generation of the historic dynasty of entrepreneurs and the company's Digital Innovation Project Manager, told us:
“These wonderful pieces of art represent the evolution of Beretta seen in an artistic perspective. An iconic product of timeless perfection such as the M9/92FS pistol revisited thanks to AI is meant to be a symbol of the constant technological and digital transformation undertaken by my family's company for many decades already. Without, however, forgetting our roots.”
Ready to make one of these extraordinary artworks your own? Visit w3bicons.beretta.com to learn more and seize the opportunity to be part of this historic moment.
