Unveiled at the 2025 SHOT Show, the Caldwell ClayCopter is a revolutionary target and target launching system that offers a fun, challenging, and stress-free way for shooters at all levels to test their limits and experience a new way to clay.

Caldwell's ClayCopter is a handheld  launcher whose integral high-speed motor capable of spinning the clays up to 15,000 RPM, launching them in singles or pairs, to distances up to 100 yards (91,44 mt). Comfortable and secure when operating, reducing fatigue and freeing the user to fully maneuver the device to easily alter target distance, angle, and direction, the ClayCopter launcher is packed with features, including a speed adjustment knob near the trigger, a removable "mag style" rechargeable Lithium-ion battery capable of 300 launches on a single charge, and status indicator that displays launch power, status, and battery health.

The Caldwell ClayCopter blaze orange target discs are 70% lighter than traditional clays without sacrificing distance, are designed to break only when shot, and have a unique flight pattern that mimics real game flight, veering in different directions based on weather conditions and settings controlled by the user operating the launcher. Available in 90mm and 110mm diameter and sold in 50-pcs packs, the ClayCopter targets have obtained the Green Leaf Mark certification from Intertek, as they are constructed from eco-friendly materials that biodegrade faster than traditional clays.

MSRP for the Caldwell ClayCopter launcher on the US market is set at $219.99; clay packs will be priced at $9.99 (90mm) and $12.99 (110mm) respectively.