GAMO Outdoor acquires Daisy
GAMO Outdoor S.L.U., the European and global market leader in sporting and hunting airguns, acquires iconic American airgun maker Daisy
BRS Outdoor Sports Holdings LLC., the New York based owner of the Spanish GAMO firm, officially announced the takeover of Daisy Outdoor early in July
GAMO Outdoor S.L.U. − an affiliate of New York-based private equity investment firm BRS - Bruckmann, Rosser, Sherrill & Co. − announced on June 6, 2016 the acquisition of Daisy Outdoor Products. Both GAMO and Daisy are iconic brands in the field of airgun manufacturing for hunting and sport shooting; headquartered in Sant Boi de Llobregat (Barcelona), GAMO is a Spanish company founded in 1959 and grown to global preminence as the years went by, acquiring brands such as the glorious BSA and quickly becoming the largest producer of airguns and air rifles in Europe, and the largest producer of airgun pellets and ammunition in the world.
GAMO Outdoor S.L.U. is a world leader brand in airgun manufacturing
Daisy is one of the most recognized brands of airguns and related accessories in the United States of America. Since 1886, the Company has been producing quality products and introducing generations of young shooters to the world of recreational shooting and plinking. No company has introduced more young shooters to shooting fun and shooting safety than Daisy. Throughout its long history, has developed unparalleled brand recognition and a dominant position within the youth and entry-level airgun market.
«We are delighted and extremely proud of this new acquisition. We relish the opportunity to further increase our International coverage of the global Air Gun market by combining our knowledge and experience with the leading brands of Gamo, BSA and Daisy», said Oscar Ferrer, GAMO International Marketing and Sales Director.
For more than a Century, Daisy has been a popular household name in America
«This is by far the largest air gun associated acquisition made by BRS since they acquired Gamo Outdoors SLU in August 2013», Mr. Ferrer added.
«During their ownership we have witnessed many positive investments that have enhanced our already market leading group brands and taken them to the next level of performance. This latest acquisition allows us to continue that trend and demonstrates the strategic understanding that BRS have of our worldwide market sector».
Founded in 1886 and currently headquartered in Rogers (Arkansas, USA), the Daisy Outdoor Product is the world's oldest manufacturer of air guns. The current Daisy products line includes the Daisy, PowerLine, Winchester® Air Rifles and AVANTI training and match competitive airguns, as well as the Precision Max® ammunition and the AirStrike brand soft air guns, ammo and accessories.
Is this the opening of a new era for the next generation of airgun enthusiasts and shooters? (Photo by Oleg Volk)
Bruckmann, Rosser, Sherrill & Co. acquired the GAMO Outdoor company three years ago, and also owns New Archery Products, a leading designer and manufacturer of fixed and mechanical broadheads, vanes and fletching and other archery related accessories.
Financial terms of the transaction were not disclosed. Other shareholders of BRS Outdoor Sports include Frist Capital, LLC.; Bixby Bridge Capital, LLC.; Swift River Investments; and Quilvest Private Equity.
Stephen Sherrill, co-founder and Managing Director of BRS, said: «We look forward to strengthening the Company's position in the youth market and are very pleased for BRS Outdoor Sports and Gamo to be involved with the next chapter of growth for Daisy. We are excited for the future, with a vision to grow both the Daisy brand and recreational shooting».
The GAMO airguns company logo