New Extrema Ratio website
Among the most popular knives brands worldwide, the new Extrema Ratio website is online. Always in "dark" tones, but now with a decidedly more captivating style.
Renewed and upgraded from its previous version, the new Extrema Ratio website immediately appears modern, dynamic, graphically captivating, and – most importantly, user-wise – well-organized and clear to navigate. All products are divided by categories and customized filter options are available for the users to narrow down their search according to numerous parameters.
Each section features a virtual product catalog, with pictures and a brief description, as well as key features such as price and product availability status (the product is available if the "Add to cart" button is present). All technical features are provided for consultation even for out-of-stock products, so to help collectors, enthusiasts, and editors working for specialized publications.
Each product is illustrated with a complete description of its technical features and details; a technical specs sheet with measures, weight, and specific manufacturing characteristics; and high-resolution images.
Individual visitors can register to the website by entering a valid E-Mail address and selecting a user name and a password. Retailers can also follow a more detailed and slightly more elaborate registration procedure which will however provide access to features that will better suit their needs.
The new website also features a rich tests and materials section, highlighting manufacturing procedures and materials, the rationale behind each choice, and the extensive set of tests that every new product undergoes before being sent out to the distribution network.
Last, but not least, the "Cart" section provides the user with a clear view of all product that he or she selected for purchase, and offers of a vast choice of payment methods, such as credit cards, wire money transfer, and more modern options such as PayPal and Satispay.
