Headquartered in the German town of Arnsberg, UMAREX is a market leader in airguns and high quality airsoft replicas, although its product line now also includes personal defense sprays, knives, flashlights, cleaning and maintenance products for firearms, and much more. Being part of the PW Group along with the well-known Carl Walther GmbH gun manufacturing company, Umarex is known for offering uncompromising quality and reliability to competition and recreational shooters alike.

Following a dynamic communication strategy aimed towards the new generations – and fully acknowledging that mastering the tools of modern communication is often what makes the difference between a thriving company from a glooming business – Umarex recently upgraded its website www.umarex.de turning it in fact in a brand new Web platform that departs significantly from the previous version.

A completely new design of both the home page and of all sections provides a totally responsive and adaptive environment that is optimized for laptop and desktop PCs as well as for mobile phones, tablet PCs, and other handheld devices.
All pages are now perfectly structured and offer more detailed information for each product, immersing Umarex customers, airgun shooters and airsoft enthusiasts in a new and more complete browsing experience and providing full access to the vast Umarex product catalogue.

Among the new features of the renewed Umarex website is the availability of video instructions, providing catchy and useful tutorials on how to use most of the company's products. Similarly the UmarexTV page links to all the videos loaded by the Company on its YouTube channel. Airgun shooters, airsoft collectors and other Umarex customers will find the informations they're looking for more easily, taking advantage of a more versatile multimedia platform that will make you accustomed with your newly purchased Umarex product before you can even take it out of the box.

An optimized dealer search option allows the visitor to find the nearest authorized Umarex dealer for his or her purchases. So far the search engine only covers dealers in Germany, Austria and Switzerland, but may be soon expanded to include all authorized dealers in the European Union.

The download section has also been improved, providing easy access and download of all current catalogues, flyers, and instruction manuals. Every single product is covered by a dedicated page which includes a full description, a technical specs table, and one or more downloadable, extremely detailed high resolution pictures.