Winchester Ammunition announces new products for 2026
SHOT Show 2026 – Winchester introduces the Supreme Long Range line of ammunition, the BC Max series of reloading bullets, and more!
Winchester Ammunition announces new products for 2026
Winchester Announces Supreme Long Range ammunition
New for 2026, Winchester Ammunition launches the Supreme Long Range line of high-quality precision centerfire rifle ammunition, purpose-built for hunting and targets at even the most extreme ranges, Supreme Long Range promises match-grade accuracy and terminal performance.
Innovative manufacturing techniques allow the Supreme Long Range line to offer heavy-for-caliber and highly accurate bullets that offer the highest ballistic coefficient available from Winchester.
A thick-walled jacket allows for controlled expansion, optimal weight retention, and critical penetration. Paired with Winchester match-grade components, Supreme Long Range delivers consistent accuracy and terminal results.
At launch, the Winchester Supreme Long Range line of ammunition will be available in five loads: 6.5 Creedmoor and 6.5 PRC, both with a 140 grain bullet; and .300 Winchester Magnum, .300 Winchester Short Magnum, and .30-06 Springfield, all loaded with 195-grains bullets.
Four additional loads are planned for launch later this year: .308 Winchester and 6.5 Western, both loaded with 175 grains bullets; 7mm PRC, loaded with a 180 grains ball; and .300 PRC, loaded with a 195 grains bullet.
Winchester BC-Max reloading bullets
Winchester's new BC-Max bullets are the ones used at the factory to load the newly-launched Supreme Long Range line of ammunition.
Also available in 100 boxes as reloading supplies, the BC-Max bullets are heavy for caliber and offer an extended boat-tail profile, plus a heat-resistant large diameter tip to maximize the ballistic coefficient and ensure positive expansion and maximum energy transfer at even the most extreme ranges.
Manufactured using Winchester's latest, next-generation bullet assembly equipment and engineered to provide industry-leading levels of quality and accuracy, the Winchester BC-Max bullets will be available at launch in three variants: 6.5mm, 140 grain; and .30-caliber, 175 grain and 195 grain.
Winchester USA 250th Anniversary Commemorative Ammunition Series
To honor the 250th anniversary of the Declaration of Independence, winchester is offering five collectible 250th Anniversary Commemorative Ammunition Series packages. Each unique package pays tribute to the United States and tells the story of how Winchester is woven into the fabric of American heritage.
Inside each package is a Winchester ammunition product that pairs with the theme of each package: "Pioneering America" (.30-30 Winchester, 170gr Power-Point); "American Hunter" (.270 Winchexter, 150gr Power-Point); "Defending Freedom" (.45 ACP, 230gr FMJ); "Committed to Conservation" (12-gauge 3", XPert Waterfowl 1-1/8 oz. #2); and "Building traditions" (12-gauge 2.¾", AA 1-1/8 oz. #8).
Only 15,000 samples will be manufactured overall, reserved to the US market.
Winchester Magnum Dove
Winchester Ammunition's new Magnum Dove is a high-performance shotshell engineered specifically for dove hunting and entirely made in the USA.
Featuring heavy payloads for higher velocity and dense patterns, the Winchester Ammunition Magnum Dove shotshell aims at setting a new standard for dove hunters that want the best ammunition in the field.
Available in 12- and 20-gauge, Magnum Dove shotshells contain a custom high-velocity blend of #7 ½ and #9 lead shot. The premium, batch-blended shot is optimized for pattern density on doves and high pellet counts for improved hit probability.
